Which Wich Featured on Good Morning Texas

Which Wich was recently featured on Good Morning Texas, providing viewers a behind-the-scenes tour with founder and CEO Jeff Sinelli. Despite having hundreds of locations across the globe and a vast amount of success, the heart of Which Wich remains the same – as a family-focused business that cares about its consumers and tries to help others.

In the 1990s, Sinelli opened his first business, Genghis Grill, in Dallas, Texas and founded Which Wich not long after. Of course, business was not the only thing that began to flourish for Sinelli in Dallas. He met his wife, Courtney, who also came on board with the business as executive vice president, becoming both his partner at home and at the office. After becoming a mother to their two daughters, Courtney turned to the Which Wich kids menu and decided it was time to revamp it. Her role continues to expand as their daughters grow.

Which Wich is more than just a business to the Sinelli family. There is a deep emotional connection and a great desire to not only be the best at what they do, but to help others as well, and thrive as a business with a conscience. Jeff recalled the times when his grandmother, who worked three jobs, made him sandwiches. She would use government subsidized cheese and bread given to her from the baker. “I don’t know, maybe it’s why we do what we do,” he said through tears. “Anything is possible and if you start with that philosophy, you can do anything.”

You can watch the full video by clicking on this link.