Which Wich Founder Jeff Sinelli Discusses its Success and Future

Which Wich founder, CEO, and Chief Vibe Officer, Jeff Sinelli was recently interviewed regarding the success and future of the innovative and socially conscious chain, giving readers a closer look at the franchise’s story. Sinelli began the sandwich shop in Dallas, Texas in 2003 and has since expanded to nearly 500 locations. Its concept, which allows guests to customize orders in a nearly innumerable amount of ways by writing it on a brown paper bag, is a big part of Which Wich’s success. The familiar and sentimental aesthetic of the brown bag combined with the modernity of what the sandwich menu has to offer is an irresistible mix that keeps the franchise relevant.

“Sandwiches will always be ‘in’ as long as you’re giving guests new flavorful experiences,” said Sinelli. However, in addition to the unique styles and ingredients Which Wich provides, guests can also order classic sandwiches like a peanut butter and jelly, or PB&J as it is often referred to. In fact, Sinelli launched Project PB&J in 2014, which donates an additional sandwich to a local charity or cause for every PB&J guests purchase. The chain also banks a second sandwich for global efforts, such as the recent hurricanes in Texas and Florida.

Sinelli is passionate about Which Wich’s charitable efforts and, for him, it is not simply about writing a check, but rather about more interactive methods that promote community involvement. “That’s the difference we wanted to show – that we’re not just funding positive change, we’re living it.”

As for the future, Sinelli stated that, as the franchise continues to grow, he would like to continue to be a leader in innovation and invest in technology and research and development to further enhance the menu.

To read the full interview, click here.