Which Wich® Superior Sandwiches Arrives in Palm Desert!

Which Wich® Superior Sandwiches is growing, and we’re thrilled to announce the opening of our newest location in the sunny Southern California city of Palm Desert! The franchise, located at El Paseo Square (73405 Highway 111, Suite 102) becomes the first Which Wich sandwich shop in the Coachella Valley.

Southern California does play home to a number of Which Wich franchises, but the majority of them reside in Los Angeles and San Diego counties. Until the opening of this new store, the closest Which Wich sandwich shop for Palm Desert residents was located roughly 60 miles away in Temecula. Dennis Holland, the Coronado-based area director for Which Wich, hopes it’s the first location of many to follow in the area.

The shop is owned by brothers and Coachella Valley natives Jon and George Kasira. The brothers are both alumni of nearby UC Riverside and both graduated from Palm Springs High School, roughly 20 minutes’ drive away from their location. The brothers’ familiarity with the area and local connections, along with their love for the upbeat and laid-back atmosphere that Which Wich strives for in their restaurants made them perfect candidates for franchise owners.

And they have business experience to boot as well. Both brothers grew up working in the family business—County Club Liquor, which is just up the street from the new shop. “We would help him” the brothers said, “but Dad never wanted us to ‘work’ for him.” However, their father has been there along the way, offering his advice and support as his sons go into business for themselves.

A New Age of Which Wich Shops

The new shop in the Coachella Valley is one which represents the latest technological developments for Which Wich Superior Sandwich shops. Which Wich has recently started changing the way customers order their sandwiches, moving away from their traditional system of making marks on a brown menu bag to instead using a digital kiosk.

“When we knew the change was coming and this would be the first Which Wich in the Coachella Valley, we wanted to wait and open with the new look rather than open and have to transition into the changes,” said Jon Kasira.

For those concerned that Which Wich is giving up on their signature brown bags, the brothers insist not to worry—they’ll still be a big part of the experience. That’s an important factor, as the chain has become known for bags full of wacky artwork, interesting designs, and whatever else a customer’s imagination can come up with. Some locations even adorn their walls with collected bag art.

The franchise chain also holds an annual “Flag Your Bag” campaign, which seeks to collect messages of support and gratitude as well as patriotic art drawn on their signature sandwich bags, which are then filled with non-perishable goods and sent to active duty military members and veterans.

If you live in Palm Desert, Palm Springs, or anywhere else in the Coachella Valley area, we encourage you to stop by and give our newest franchise a visit!

If you’re interested in starting a Which Wich Superior Sandwiches shop of your own, call us today at (888) 668-8026 or send us a message online! We’d love to get to know you better and provide you with more information about purchasing a franchise.