QSR Magazine Asks Which Wich’s New President 7 Questions

Jef Sinelli, the founder of Which Wich, first met Cherry Hearn when he had only three units. Today, Which Wich has more than 500 units open or in development. During her time with the company, Cherry Hearn has seen a little bit of everything.

Prior to working for Which Wich, Hearn was employed by a commercial litigation firm in Denver and was also the first intellectual property attorney for Travelocity. After setting up her own law firm, Cherry Hearn happened to cross paths with Sinelli and eventually helped him win a major trademark infringement case.

Speaking to QSR Magazine, Hearn said she took advantage of her time working with Sinelli by learning everything she could about the state of the sandwich industry. In July of 2005, Hearn signed a franchise agreement with Which Wich and opened the brand’s eighth location, in Austin. She would eventually bring two more stores to market, and in 2011, she joined Which Wich’s corporate team. In 2012, Hearn sold her restaurants and moved back to Dallas to serve as general counsel for the company. During her 7 year reign as general counsel, Hearn has helped register every trademark the company owns.

Now that Sinelli has been spending more time growing Which Wich’s parent company, Sinelli Concepts International, he asked Hearn to lead the company into the future by naming her president. Sinelli had the following to say about Hearn serving as president of Which Wich:

“Cherry has been a vital piece of the Which Wich puzzle since the very beginning and understands the DNA of our brand better than anyone else.”

To read the seven questions Cherry Hearn was asked by QSR Magazine about her role as president of Which Wich, click here.

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