Which Wich launches new digital order platform

Step into the newly reopened Which Wich sandwich store in downtown Dallas, and also you’ll be greeted by an ordering kiosk with a financial institution of screens the place there was once a wall of brown sandwich baggage and pink Sharpies. The brand new ordering system ditches the checkbox-style methodology of previous for a Zoom-like interplay.

It’s a brand new tech platform that Which Wich CEO (or chief vibe officer, as he likes to be referred to as) Jeff Sinelli and his workforce rolled out to deal with labor shortages within the restaurant trade and alter the face of customer support. The brand new ordering system, together with menu modifications and a restaurant redesign, is a part of a pandemic-induced push to carry the corporate into the digital age and deal with labor shortage. Article can be found here.