Which Wich tackling restaurant labor issue with new virtual cashier platform

Dallas Morning News recognized Which Wich for technology innovation on potentially solving for the restaurant labor issue that currently exists. Step into the newly reopened Which Wich sandwich shop in downtown Dallas, and you’ll be greeted by an ordering kiosk with a bank of screens where there used to be a wall of brown sandwich bags and red Sharpies. The new ordering system ditches the checkbox-style method of old for a Zoom-like interaction.

It’s a new tech platform that Which Wich CEO (or chief vibe officer, as he likes to be called) Jeff Sinelli and his team rolled out to address labor shortages in the restaurant industry and change the face of customer service. The new ordering system, along with menu changes and a restaurant redesign, is part of a pandemic-induced push to bring the company into the digital age and address labor shortages. Click here for the full article.